39 use Spotify and would only cancel if more artists they like pull their music.18 use Spotify and thought about canceling their subscription, but Spotify’s features (personalized music, playlists, etc.) are too important to them.40 use Spotify and have already or will be canceling their subscription.114 use Spotify and have no intention of canceling their subscription.Some Consumers Will Delete Spotify, But Most Will Stick Around - For Nowįorrester conducted a quick “pulse check” poll of 657 adults today in its ConsumerVoices Market Research Online Community (MROC) across the US, Canada, and the UK* to gauge their possible intentions with Spotify in light of the Joe Rogan debacle.
Still, public calls to #DeleteSpotify continue. On Monday, Joe Rogan apologized - promising to research the facts before he discusses “controversial topics” on his show. Over the last few days, the company made marginal concessions to address concerns (and boycotts) about the spread of COVID-19 misinformation on its platform: On Sunday, Spotify published its content moderation rules and is planning to add disclaimers to any podcast episode that discusses COVID-19. Spotify is the latest brand to contend with cancel culture.
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